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Destinations

City Guide: Beloit, Wisconsin

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Set along the Wisconsin–Illinois border, Beloit blends riverfront charm with year-round energy. A vibrant arts scene, locally owned eateries, and a lively farmers’ market animate its revitalized downtown, while welcoming neighborhoods and urban parks invite exploration. From unique shops to festivals and cultural experiences, hospitality shines at every turn. Discover a city proud of its creativity, community spirit, and warm welcome—Beloit is ready to make your visit unforgettable. 

For Planning Advice

Contact:
Matthew Bosen
Director of Sales & Servicing Visit Beloit 

656 Pleasant St.
Beloit, WI 53511
(608) 313-1366

visitbeloit.com
[email protected]

During the summer months, Riverside Park takes center stage and offers breathtaking views of the sunset during Music at Harry’s Place—a free outdoor concert series.

Held every Saturday from May through October, the downtown Beloit Farmers’ Market features 130 vendors, entertainment, food trucks, and walkable downtown shopping.

SEE

Explore more than 80,000 square feet of exhibits featuring artifacts from past presidents, NASA space equipment, Egyptian history, the iconic Batmobile, and more. This unique museum is a standout stop for history buffs, offering something fascinating for every group.

13825 Metric Dr., Roscoe, Ill.
(815) 389-7917
historicattractions-museum.com


Enjoy one of Beloit’s most treasured historic sites. The 50-acre park includes a historic restored grist mill, a mill pond, 1840s cooperage, nature trails, and more. Cornmeal grinding demonstrations are also available.

11600 S. County Rd. H
(608) 751-1551
beckmanmill.org


The historic Beloit College campus, Wisconsin’s oldest college, features two museums more than 95 years old: the Wright Museum of Art with 6,000 works and the Logan Museum of Anthropology, housing more than 300,000 anthropology and archaeology objects.

700 College St.
WM: (608) 363-2280
LM: (608) 363-2305
beloit.edu/logan & beloit.edu/wright


EAT

Celebrating more than 100 years, The Butterfly Club is a retro-style Supper Club serving classic food and drinks. Step back in time and enjoy favorites like a brandy Old Fashioned or a Grasshopper ice cream cocktail. They excel at prix fixe menus.

5246 E. County Rd. X
(608) 362-8577
butterflyclub.us


A fantastic restaurant with indoor and outdoor dining options, complete with great views of the Rock River. Sip on their wide craft beer selection while enjoying signature burgers, salads, wraps, and more. Great prix
fixe menus for lunch
or dinner.

101 Maple Ave.
(608) 363-7625
rockbarbeloit.com


Nestled in South Beloit’s rolling countryside, DC Estate Winery transports you to Tuscany with scenic views. Savor wine tastings by the tasting room’s cozy fireplace, relax in the outdoor pavilion, or unwind creekside while enjoying their handcrafted wines.

8877 Stateline Rd.
South Beloit, Ill.
(608) 481-1565
dcestatewinery.com


SLEEP

These Beloit hotels provide a comfortable stay with large suites. Both offer the perfect place to unwind during your visit to Beloit with amenities like free Wi-Fi, fitness center access, complimentary breakfast, a pool,
and more. 

HI: 2700 Cranston Rd.
(608) 362-6000
H2: 2750 Cranston Rd.
(608) 467-5500
visitbeloit.com/stay


Conveniently located near the interstate, Holiday Inn Express & Suites offers modern accommodations with spacious rooms, a fitness center, pool, and complimentary breakfast. It’s the perfect place to relax and recharge while exploring Beloit. 

3022 Ford St.
(608) 519-4040
visitbeloit.com/stay


A new casino development is coming soon to Beloit. This new addition will include a 76,413-square-foot convention center (opening 2027), a 312-room hotel, four restaurants, and the second-largest casino in the state (2026). 

777 Willowbrook Rd.
visitbeloit.com/stay


MUST-KNOWS FOR DRIVERS

Beloit is conveniently located at the intersection of I-39/90 and I-43 with four international airports less than 100 miles away. Once you arrive in Beloit, you will find travel to its attractions and restaurants quick and easy. Hotels offer complimentary overnight parking for coaches.

Photo credits: Peer Canvas.

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